Build an Account-Based Foundation

You Need One View of an Account to Make Reliable Decisions

What else can you do with Demandbase One™?

We thought you might ask. So we listed our most popular use cases below.

Find

Find accounts when they’re looking to buy

Spend your time and money on the right accounts with Account Intelligence you can trust.

Engage

Engage with your accounts

Turn generic interactions into relevant engagements that count. Personalized messages reach your buyers’ ears with more impact regardless of the channel.

Close

Close more opportunities

Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.

Expand

Expand your business with existing customers

It’s more efficient than landing new customers and increases their stickiness too.

Measure

Measure what matters in B2B GTM

Analyze account engagement, and track progress across journey stages — things that build your pipeline and revenue.

“We are transitioning to an account-focused organization as a whole, so Demandbase is helping our sales organization acclimate themselves with their new lists/territories and better understand what matters to their accounts. It is also helping our marketers measure the success of their programs with new, account-focused KPIs like engagement.”

– G2 Reviewer, Senior Manager, Demand Generation, Enterprise

Connect your GTM tech stack

As a Marketing Operations leader, I want to connect all my tools in one place to streamline workflows and unify data across my go-to-market efforts.

Start in the Demandbase Marketplace, directly within the platform.
Browse 50+ pre-built integrations across CRM, MAP, sales engagement, analytics, advertising, and more.
Activate plug-and-play integrations in just a few clicks—no dev work required.
Find dozens of expert Demandbase-certified service providers and agencies to boost your GTM success.
Raise the bar: With everything connected through a unified data set, unlock smarter targeting, cleaner reporting, and automated actions across your entire funnel.

Create targeted account lists

As a Demand Generation Marketer, I want to easily build out a targeted list of accounts to use across engagement channels.

Start in Database, and click Create New.
Use powerful cross-object filters in Selectors to define your criteria from custom CRM data, MAP data, opportunities, journey stage, behavior, intent, and recent sales activity.
Target your new account list with advertising, email, direct mail, and other engagement channels.
Dial it up: Execute triggered campaigns or sales actions when an account enters a high-priority stage (MQA).

Assess your pipeline

As a marketing executive, I want to see data on where target accounts are in our funnel and how opportunities are converting within the quarter.

Navigate to the Journey dashboard.
Select a timeframe and the list you’d like to analyze to get insights on accounts, pipeline opportunities, and account progression through the funnel.
View multiple lists at the same time to evaluate trends.
Do one better: Use the Compare feature to compare different timeframes.

Prioritize high converting accounts

As a sales rep, I want to prioritize outreach based on positive buying signals.

On the Analytics dashboard, select your auto-generated account list.
Prioritize accounts with high Pipeline Predict scores.
Alternatively, add Pipeline Predict into any account selector to refine an existing list.
Take it to the Next Level: Layer on filtering rules to further prioritize and identify key accounts that need nurturing.

Arm sales with account & people insights

As a sales leader, I want all of our teams to be equipped with impactful information they can easily view.

Customize reports and share insights using snapshot emails.
Look no further than your CRM for intent or engagement activity tied to your accounts.
Use our sales intelligence to see info on recent acquisitions, leadership changes, and financials within your own company territories to spark a conversation.
Kick it up a notch: Create custom alerts and territory digests that get delivered right to your sellers.

Don’t just take one G2 reviewer’s word for it

"Demandbase is easy to use and useful."

It integrates well and notifies me of important data. There are a lot of features - it's easy to use, but sometimes feel I'm not leveraging it to it's fullest extent. Helps identify top priority prospects. Typically manual.

Claire J.

2 days ago

"Simple and fairly accurate incorporation"

The range of features is impressive, it's been great for organizing my contacts. I like that it pulls up real-time data, the user interface is also attractive. The best part is the perfect combination of high-quality responses, and they have excellent customer service. The extensive information offered can be overwhelming at first, I'd love to get more data from our lists. Not all emails returned a profile. It allows us to design highly targeted marketing campaigns, allowing us to reach our potential customers. This feature is incredibly useful for lead generation, it saves you a lot of time finding profiles.

Didier P.

2 days ago

"Go London Summit"

The sessions today have been great and it's good to take back learnings and new developments to customers not all my customers have Demandbase so that is the downside What our buying groups are interested in for us and for our customers it's a lot about moving buying groups down the customer journey

No Name

4 days ago

"Excellent platform with great roadmap"

Datasets are really comprehensive, especially for international businesses. Onboarding was exceptional with so much help for our team. Haven't really experienced anything negative on the platform yet. However, our team hasn't explored all components yet. Better targeting for our advertising spend. More comprehensive account research and overlaying of intent data with our 1st party data.

Rebecca L.

4 days ago

"Cutting edge of next generation advancements in ABM and AI"

Easy to use and gives me the data I need Lots to learn up front, but gets easier. Gives us visibility of our accounts

Christopher P.

4 days ago

"Great ABX Platform for enterprise marketing"

AI Agents are transforming how we do work and providing new insights to improve pipeline generation. Helps unify sales and marketing. Provides solutions for complex segment challenges and targeting. Folder system doesn't allow for multi folders to have the same name even though they're in different parent folders. Unifying sales and allowing us to solve complex segmentation and targeting challenges.

Andy W.

4 days ago

"Demandbase review - customer for over a year"

The advertising platform for targeted campaigns I haven't had any dislikes, I will look forward to seeing the new AI integrations Finding companies with high intent and targeting them with relevant content / messaging

No Name

4 days ago

"Good product"

Great interface and it's easy to use. I like how you can quickly make your own reports Sometimes it can be slow to use and you do need training to be able to use the platform. We are a able to target our key account using another channel with live reporting

Richard B.

4 days ago

"Powerful go-to-market ABM platform"

Deep insights into company engagement seamlessly linked to multiple sales and marketing platforms Could be better at bringing the right information to end users, especially sales with low adoption of the platform. AI features appear to be addressing this however Wasted resources on targeting the wrong accounts and the wrong time. Platform is being used as the basis to drive account based GTM approach in the business

Chris H.

4 days ago

"ABM Masterclass"

The DemandBase team does what they preach. They listened to all of our requirements at all stages of the buying process and found a solution for everything. The onboading process is amazing, with a highly skilled and dedicated team. Data quality is great. I have yet to find something that I dislike. Figuring out which of our customer accounts are currently in-market or active in certain segments.

No Name

4 days ago

Ready to dive in? We’ve got a rep waiting to talk to you!

Want to know how Demandbase One™ can fit into your processes and teams? We’re glad you asked.

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